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南开19秋学期(1709、1803、1809、1903、1909)《电子商务英语》在线作业【标准答案】

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19秋学期(1709、1803、1809、1903、1909)《电子商务英语》在线作业-0001

试卷总分:100  得分:100

一、单选题 (共 20 道试题,共 40 分)

1.To manage all aspects of information exchange over the Internet, the companies in a supply chain would need to adopt a () technology.

A.specific

B.special

C.different

D.common

 

2.ERP is ()

A.enterprise resource policy

B.enterprise resource planning software

C.enterprise relation policy

D.enterprise relation personnel

 

3.()provides a third party payment mechanism for buyers and sellers to settle a transaction.

A.salesman

B.broadcaster

C.auctioner

D.Transaction broker

 

4.Firewalls typically run monitoring () to detect and thwart external attacks on the site, and are needed to protect internal corporate networks.

A.software

B.operation system

C.internet

D.hardware

 

5.Mobile internet is access to the internet using a mobile wireless (), either integrated into a mobile phone or in an independent device.

A.webpage

B.portal

C.modem

D.intranet

 

6.TPN refers to()

A.Trading Process Nigation Post

B.Trading Process Network Post

C.Trading Price Network Post

D.Trading Price Net Position

 

7.?The () plays its role in connecting Internet and proprietary network of banks.

A.software

B.payment gateway

C.intranet

D.firewall

 

8.()is the flow of intermediate goods and services from one business to another.

A.the supply chain

B.TPN

C.EDI

D.EC

 

9.The movement of goods and services on a timely basis is critical for successful delivery,accurate produciton scheduling and ()

A.quality of products

B.personnel management

C.effective inventory management

D.effective internet browse

 

10.A search engine reads its () of sites and site information around the world for particular items searched on by users.

A.webpage

B.password

C.database

D.attachment

 

11.E-commerce was first developed in the ()

A.1990s

B.1980s

C.1970s

D.1960s

 

12.Firewalls appear primarily in two flavors: application level gateways and ()

A.software

B.proxy servers

C.intranet

D.extranet

 

13.?Regardless of their basic purposes ― B2C or B2B ― virtually all EC sites rest on the same (), communication protocols, Web standards and security systems.

A.patent

B.network structure

C.informaiton

D.contract

 

14.A () is an approach to security; it helps implement a larger security policy that defines the services and access to be permitted.

A.patent

B.intranet

C.firewall

D.ERP

 

15.?Members of Internet-based supply chains will need to evaluate their security needs and employ ()and other electronic security tools to protect confidential data.

A.telnet

B.patents

C.passwords

D.encryption technologies

 

16.On the Internet, a?()?is a site that consists of links to other websites.

A.system

B.strategy

C.portal

D.password

 

17.If you need to access information and know where it is on the web, you only need enter the entire www address into your browser’s ().

A.http

B.computer

C.address

D.Unifrom Resource Loactor field

 

18.To B2B EC, the focus of vendors’ competition has been turned from the products to ().

A.service

B.profit

C.low-cost

D.efficiency

 

19.() is a key factor in successfully moving products through the supply chain.

A.none of them

B.information sharing

C.information opening

D.information flowing

E.Information management

 

20.Manufacturer model is also called ()

A.e-tailer

B.catalog merchant

C.a direct model

D.Bit vendor

 

二、多选题 (共 10 道试题,共 20 分)

21.brokerage models include()

A.marketplace exchange

B.content-targeted advertising

C.buy/sell fulfillment

D.bounty broker

 

22.detailed client information such as()can help business to set their marketing strategies effectively.

A.purchasing power

B.product quality

C.personal preferences

D.mode of consumption

 

23.In general, the major benefits of B2B are()

A.reduce inventory levels

B.reduce administrative costs

C.lower earch costs and time for buyers

D.decrease productivity of employees

 

24.The broadcaster is part of a complex network of()

A.distributors

B.content creators

C.cable system

D.advertisers

 

25.Packet filtering firewalls identify and control traffic by examining the (),(),and ().

A.ways

B.source

C.port

D.destination

 

26.a firewall is both policy and the implementation of that policy in terms of (),(),and (), as well as other security measures

A.softwares

B.routers

C.network configuration

D.host systems

 

27.Marketers with global goals are now establishing ()

A.security system

B.multiple-language versions of their Web sites

C.mirror sites

D.language tools

 

28.The essential security requirements for safe electronic payments are()

A.nonrepudiation

B.integrity

C.encryption

D.authentication

 

29.Internet is a network of interconnected networks. This network has ()

A.software

B.people

C.computers

D.a information

 

30.There are two types of encryption:()

A.secret key

B.public key

C.missing key

D.double keys

 

三、判断题 (共 20 道试题,共 40 分)

31.information management is a key factor in successfully moving products through the supply chain.

 

32.The Web site can be promoted expensively throughout the world with links on other Web pages and in E-mail newsletters.

 

33.If you need to access information and know where it is on the Web, you only need to enter the entire www address into your browser’s Uniform Resource Locator (URL) field.

 

34.Internet translation tools make it easier to establish mirror sites and multiple-language versions of their web sites.

 

35.B2B electronic commerce may give companies the less advantages that they need to achieve productivity gains.

 

36.EC means using simple, fast and low-cost electronic communications to transact, without face-to-face meeting between the two parties of the transaction.

 

37.If the EDI net work requires the receiver’s computer to be in a ready-to-receive mode, it is less common.

 

38.incentive market provides suggestion for customers for making purchases from associated retailers.

 

39.A firewall insulates a private network from a public network using established controls on the types of request they will route through to the public network for processing and fulfillment.

 

40.incentive market provides incentives, such as redeemable points or coupons for customers for making purchases from associated retailers.

 

41.The real key in EC is not techonoly employed but the attention given to the business aspects of the site.

 

42.The main purpose of an intranet is to share company information and computing resources with business partners.

 

43.With a clear purpose, definite target market, targeted goals, a domain name and a clear structure, you are now ready to begin building the pages for your successful web site.

 

44.Mobile commerce is any transaction, involving the transfer of partnership or rights to use goods and services

 

45.lite EDI will significantly reduce the costs of the companies in threi business.

 

46.The viability of the community model is based on user’s professional knowledge.

 

47.it pays you big rewards to be aware of the differences of customers and adjust your maketing strategies.

 

48.Metamediary model can facilitate transactions between buyer and sellers, and it get involved in the actual exchange of goods or services between the parties.

 

49.WWW is a system of Internet servers that supports hypertext to access several internet protocols on a single interface.

 

50.B2B electonic commerce implies that the buyers are individual consumers.

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