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北语19秋《英语商务通论》作业【满分答案】

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19秋《英语商务通论》作业1

试卷总分:100  得分:100

一、多选题 (共 10 道试题,共 50 分)

1.The cost and value of middlemen are ___.

A.time utility

B.place utility

C.information utility

D.form utility

 

2.Examples of negotiable instruments include:

A.promissory notes

B.drafts

C.checks

D.certificates of deposit

 

3.Running a partnership has several advantages:

A.Improved Access to Capital and Credit

B.Greater Possibility for Good Management

C.Definite Legal Framework

D.Better Prospects for Growth

 

4.Some techniques are invented to make the jobs more satisfying, including___.

A.job rotation

B.job redesign

C.job enrichment

D.job enlargement

 

5.Products generally fall into two categories as____.

A.tangible products

B.intangible products

C.industrial products

D.consumer products

 

6.In general, there are several types of life insurance:

A.whole life insurance

B.term life insurance

C.limited payment life insurance

D.endowment life insurance

 

7.The main disadvantages of corporations are listed below:

A.Unlimited Liability

B.Lack Of Secrecy

C.High Organizing

D.Double Taxation

 

8.Once the pricing objective is set, an appropriate strategy can be worked out accordingly:

A.Skimming Strategy

B.Price Lining Strategy

C.Penetration Strategy

D.Odd Pricing Strategy

E.Loss Leader Pricing Strategy

 

9.According to its purposes, accounting falls into ___.

A.public accounting

B.personal accounting

C.managerial accounting

D.financial accounting

 

10.According to their purposes, tariffs fall into___.

A.special tariffs

B.revenue tariffs

C.protective tariffs

D.common tariffs

 

二、判断题 (共 10 道试题,共 50 分)

11.To most people, a product is something tangible, but the intangible attributes of a product often play a more important role in attracting customers.

 

12.Penetration strategy can help the seller penetrate the market quickly and make it difficult for possible rivals to enter the market.

 

13.Employment agencies are intermediaries which match individuals looking for jobs with firms in need of new hands.

 

14.Speculators will buy a stock or a bond for long-term investment.

 

15.Factors are collection agents who buy accounts receivable under their face value from firms who are in need of cash.

 

16.parties to a contract must be legally competent and can be held fully liable for their conduct.

 

17.The profits reinvested have a multiplier effect.

 

18.The most common written warranty is the warranty of merchantability.

 

19.term life insurance is inexpensive because the insurance company pays only if the insured dies.

 

20.In order to attract customers, a store can offer a few items which are priced at or under cost. Such items are called loss leaders.


 

19秋《英语商务通论》作业2

试卷总分:100  得分:100

一、多选题 (共 10 道试题,共 50 分)

1.In order for a document to be a negotiable instrument, it must contain several characteristics:

A.payment must be made on demand or at a definite future date

B.it must contain an unconditional promise or order to pay a specific sun of money

C.it must be payable to order or to bearer

D.it must be in writing and signed by the maker ordrawer

 

2.According to its purposes, accounting falls into ___.

A.public accounting

B.personal accounting

C.managerial accounting

D.financial accounting

 

3.The roles of government are___.

A.regulator

B.protector

C.promoter

D.competitor

 

4.The hierarchy of human needs has___.

A.social needs

B.self-actualization needs

C.security needs

D.physiological needs

 

5.All managers should possess some types of skills as___.

A.technical skills

B.management skills

C.human skills

D.conceptual skills

 

6.Sole proprietorships concentrate in ___.

A.street corner grocery stores

B.restaurants

C.florists

D.beauty saloons

 

7.According to its attributes, property can be classified into ___.

A.tangible real property

B.material property

C.intellectual property

D.intangible personal property

 

8.The intangible attributes of a product are refered to as___ .

A.the machine itself

B.the after-sale service

C.reputation of the maker

D.price

 

9.In a pure competition, there are___conditions.

A.the number of firms in that industry must be extremely large

B.their products must be highly similar to one another so that customers regard them as identical

C.it must be very

D.all the firms must be small in size so that none alone can influence the price

 

10.Revenues come in many forms:

A.sales revenue

B.royalty revenue

C.rental revenue

D.commissions revenue

 

二、判断题 (共 10 道试题,共 50 分)

11.A corporation is a legal person, which means it is treated like a private person under the law.

 

12.The profits reinvested have a multiplier effect.

 

13.Debt financing means obligations to pay loan lenders or bond buyers a fixed amount of interest regardless of the firm’s financial conditions.

 

14.The key to survival in monopolistic competition lies in product differentiation.

 

15.A contract must comply with laws and regulations at all levels.

 

16.A contract is a legally enforceable agreement between two or more parties.

 

17.The face value of a bond remains the same throughout its life,and so is its selling price.

 

18.To cash a qualified endorsement, all that is needed is the signature of the payee on the reverse side of the instrument.

 

19.An absolute advantage exists when a country can make something better or more cheaply than anyone else.

 

20.Compared with other types of stores, general stores offer wider selections and specialist help to customers.


 

19秋《英语商务通论》作业3

试卷总分:100  得分:100

一、多选题 (共 10 道试题,共 50 分)

1.In order to achieve the goals of a business organization, the management has to play some basic functions,such as ___.

A.planning

B.organizing

C.leading

D.controlling

 

2.Some techniques are invented to make the jobs more satisfying, including___.

A.job rotation

B.job redesign

C.job enrichment

D.job enlargement

 

3.___ are the major modes of transportation for merchandise

A.water

B.truck

C.rail

D.pipeline

 

4.Deficiency needs are___.

A.social needs

B.self-actualization needs

C.security needs

D.physiological needs

 

5.The advantage of sole proprietorships are many fold. Following are their major appeals: ___.

A.Simple to Establish

B.Less Tax Burden

C.Freer In Decision-Making

D.Easy Keep Operational and Financial Secrecy

 

6.According to the way they are collected, the import surtaxes or duties fall into ___.

A.specific duties

B.compound duties

C.alternative duties

D.ad valorem duties

 

7.Before assuming risks, a firm must take two important factors into consideration___.

A.the time involved

B.the probability of success

C.the people concerned

D.the amount of money involved

 

8.Marketing usually involves the following functions___.

A.Standardization and Grading

B.Marketing Research

C.Finance and Credit

D.Acquiring

 

9.According their origins, law can be classified into___.

A.statutory law

B.special law

C.regulatory law.

D.common law

 

10.The selling process of personal selling inculd___.

A.Qualify

B.Prospect

C.Make Presentation

D.Handle Objections

 

二、判断题 (共 10 道试题,共 50 分)

11.on-the-job training can be quite informal and unplanned.

 

12.The price or exchange rate at which one is willing to buy or sell a currency is called a quotation.

 

13.A major indicator of a country's economic growth is the change in its gross national product, or GNP, which is the total value of goods and services produced by an economic system in a year.

 

14.The common law practiced in the US originated in England and was carried into America by the immigrating colonists, and this is why it is also referred to as Anglo-American law.

 

15.In a structured interview, the interviewer asks questions in a prepared format to solicit specific information.

 

16.liability insurance covers losses resulting from damage to other people or other people’s property.

 

17.implied warranties are also called expressed warranties because the features of the warranty are spelled out in writing .

 

18.VISA and MasterCard are two of the most popular bank credit cards.

 

19.Small firms often use an open promotion system in which the job vacancies and their specifications are openly posted.

 

20.Specialty goods are newspapers, magazines, fast food, soft drinks, cigarettes, etc


 

19秋《英语商务通论》作业4

试卷总分:100  得分:100

一、多选题 (共 10 道试题,共 50 分)

1.Tools that are commonly used for promotion are :

A.sales promotion

B.public relations

C.personal selling

D.dvertising

 

2.the appraisers may use one or a combination of the following methods:

A.rating scale

B.freeform essay

C.employee comparison

D.critical-event essay

 

3.A firm should compensate them with___.

A.nothing

B.fringe benefits

C.equitable and competitive wages and salaries

D.certain forms of reward

 

4.___have long been regarded by the Chinese as the most important factors for success.

A.Human unity

B.Good luck

C.Favorable locality

D.Appropriate timing

 

5.Departmentalization can be accomplished along:

A.manufacturing process

B.geographic areas

C.functional lines

D.customers

 

6.The most common channels of distribution are___.

A.wholesalers

B.retailers

C.brokers

D.agent

 

7.Money has the following characteristics___.

A.stability

B.portability

C.durability

D.divisibility

 

8.In a pure competition, there are___conditions.

A.the number of firms in that industry must be extremely large

B.their products must be highly similar to one another so that customers regard them as identical

C.it must be very

D.all the firms must be small in size so that none alone can influence the price

 

9.To carry out the above functions, the marketers must develop a comprehensive plan or strategy covering the following major areas___.

A.promotion

B.product

C.price

D.place

 

10.The major forms of NTB are___.

A.voluntary export quotas

B.state monopoly

C.quotas

D.foreign exchange control

 

二、判断题 (共 10 道试题,共 50 分)

11.If a country can make something better or more cheaply than it can others, it has an absolute advantage

 

12.Wages and salaries are the monetary form of compensation given to a firm’s employees for their contributions.

 

13.Organizing involves setting goals and working out strategies to achieve the goals.

 

14.Physical distribution means the physical movement of merchandise from the producers to the middlemen and finally to the consumers.

 

15.the first and the most important are human skills, because every manager has to work with people.

 

16.A committee which is established on a permanent basis is known as an ad hoc committee.

 

17.The major disadvantage of on-line ads is that, due to the limited screen space of computer monitors, many of them are too small .

 

18.It might be easier for a sole proprietor to get a bank loan , because he has personal as well as business assets behind him.

 

19.Stocks provide very steady income and have the last risk.

 

20.minimum price is the bottom price one country sets on certain imported products.

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