奥鹏作业网单元自测3（形考占比10%）
试卷总分:100 得分:100
一、选择填空，从每题选项中选出一个能填入空白处的最佳选项（每题10分）。
1.— In what form will you take the investment
— ____________
A.Yes, we will.
B.We’ll contribute a site and the required premises.
C.We’ll give investment.
2.— Are you going on holiday for a long time
— _____________
A.It was a long time.
B.Two weeks ago.
C.No. Only a couple of days.
3.Let’s discuss these problems at the meeting, ________
A.do we
B.shall we
C.will you
4.They are trying to __________ the waste discharged by the factory for profit.
A.expose
B.exhaust
C.exploit
5.Rent, electricity and insurance are all examples of the company’s ________.
A.overhead
B.turnover
C.assets
6.二、阅读理解
阅读下面的文章，根据文章内容，完成相应的选择题。（每题10分）
Three Steps to a Good Marketing Budget
Without good budget management, you are likely to overspend on marketing accidentally. Here are three steps that help to make a good marketing budget.
Step 1: Organize financial information
The first step is to be clear of your current financial situation. You need to know how much money your company makes monthly and the changes that might arise in the future. Although income flows change throughout the year, you must organize the information based on reliable revenue — the minimum amount of money your company makes each month.
A realistic budget plan will always focus on the income that exceeds the expenses, not the total revenue that comes in. When you have determined the amount of disposable income available for the company, you should determine where the money will go.
Step 2: Determine where you want to spend marketing funds
After you know the total amount available to spend on marketing, the next step is how you plan to spend that money. Three main factors decide how you spend marketing funds: the budget amount, your past experiences, and where you can reach the right audience.
You will start organizing how to spend the funds based on the amount. Besides, you need to consider the strategies that have worked in the past. Also, you need to consider which marketing channels will allow you to reach the right audience.
Step 3: Assess data and make appropriate changes
The final step in building a good marketing budget is the analysis of the plan and any changes that may improve revenue. Ultimately, marketing is designed to bring in extra revenue. If the activity does not bring in any additional revenue over its cost, then it is better to change strategy and try something else.
Assessing the data is a vital part of creating an effective marketing strategy. Evaluation begins with comparing past performance to the performance after marketing the product or services. However, a good budget alone is not enough. You have to take action and remain committed to following through your plan. By keeping the budget in mind when you make decisions, you will have the opportunity to work out different strategies to find the best solutions for your business goals and prevent overspending on marketing.
操作提示：通过题干后的下拉框选择题目的正确答案。
What should the budget plan be based on 1
A. The company’s reliable expense.
B. The company’s reliable income.
C. The company’s reliable cost.
2. What does “disposable income” mean in Passage 3 2
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A. Total income.
B. Previous income.
C. Net income.
3. You have to be clear of ________________when organizing financial information. 3
A. the income and expenses
B. the marketing fund
C. the budget management
4. The three main factors that decide how you spend marketing funds are _______________. 4
A. the money you have earned, the actual expenses and the money you will expend
B. the budget amount, your past experiences and where you can reach the right audience
C. the assets you have, the product and the income
5. Keeping the budget in mind when making marketing decisions will avoid ______________. 5
A. using less than you earn
B. using money unnecessarily
C. using more than you earn
(1).__1__
A.A
B.B
C.C
(2).__2__
A.A
B.B
C.C
(3).__3__
A.A
B.B
C.C
(4).__4__
A.A
B.B
C.C
(5).__5__
A.A
B.B
